Buyer Persona

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

The purpose of a buyer persona is to get a good idea of who you’re selling to.

  • This helps humanise things a little bit more than target market
  • More tailored message
  • Minimise advertising waste
  • Discover objections holding back sales

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s