The Poster Boy Formula

This method is a way of promoting yourself to a much larger audience than you usually have access to.

The way it works is you make yourself a poster boy or success story for a company. So you tell the company your story and then if they think it will be good for them to share a success story of what they’re selling, they will share your story with their audience.

You want to do it with a company with a bigger audience than you, but also one that’s related to your target audience.

For example, you use someone else’s product or services very successfully. And then they promote that story and you embed a link to your own website or landing page or whatever. This also builds SEO.

Here is the formula:

  1. Pick a target
  2. Record a big win form their product or service
  3. Let them know
  4. Prepare for traffic

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